BetBoom held a closed screening of the final of The International, combining esports and art
The bookmaker company BetBoom held a closed pubstomp for participants of the BetBoom Premium loyalty program. Clients with Gold and Platinum status watched the final of The International 2025 in the picturesque restaurant “Yar” with commentary from BetBoom ambassadors Cooman and Mariachi.
During breaks between maps, guests could purchase exclusive merchandise developed specifically for The International 2025, jewelry in collaboration with the jewelry brand Mozi J, and also participate in a 1v1 tournament and a betting race. The main prizes in the activities were Dota 2 character figurines painted by Cooman, Travoman, dyrachyo, sony9sha, and by_Owl.
As part of the pubstomp, an exhibition dedicated to Dota 2 was held. In addition to young artists selected through an open call, the headliners were well-known: Aleksey Zhuchkov, Misha Most, Andrey Bartenev, and the art group PPSS. The exhibits could be purchased for bets in BetBoom. The “Mysterious Five” from the art group PPSS cost the client a bet of 4,645,500 rubles.
“The idea was to combine contemporary art and esports: through an open competition, artists created original paintings and art objects, rethinking the world of Dota 2 in an artistic context”, — Gleb Danilov, digital director of BetBoom.
The final of The International 2025 took place on September 14. Team Falcons defeated Xtreme Gaming with a score of 3:2 and won the first world champion title in the history of the organization. And premium clients of BetBoom were able to get a unique experience, touch esports through art, and also receive many prizes and free bets.
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